The Sales Arc Framework
The method behind Sales43. It sets a shared standard for the decisions in a sale.
Inside that standard, each salesperson keeps their own style and words.

Three decisions it standardises
What counts as a qualified deal
One definition, used by every salesperson and manager.
What evidence moves it forward
Progress rests on what the customer has confirmed.
What a manager looks for in a review
Reviews look at the same evidence the salesperson works from.
Where it shows in Sales43
The evidence check marks every claim about a deal as customer-confirmed, assumed or unknown, and turns the biggest gap into the next step.
PartnerToday
TargetEngageQualifyWinGrowLead
TargetEngageQualifyWinGrowLead
Evidence checkLine monitoring upgrade
Plant manager backs the upgradeCustomer-confirmed
Current system fails the annual auditCustomer-confirmed
Budget is set aside this yearAssumed
VP Operations signs offAssumed
Decision before year endUnknown
2 confirmed · 2 assumed · 1 unknown
Confirmed by
Plant manager backs the upgradeJ. Ferris · 12 Sep · site meeting
Gap turned into an action
Confirm the approval path with N. Rao
Due Thu 3 OctOwner: you