The Sales Arc Learning & Development Programs
Learning & Development Programs are delivered as Workshops or Seminars based on your time investment and requirements. Both workshops and seminars play crucial roles in sales performance improvement, but choosing the right format depends on whether the focus is deep skill development (workshops) or broad sales enablement (seminars).
Workshops
Workshops are structured, interactive sessions designed to provide hands-on experience, practical skills, and deep understanding of structured sales methodologies. Workshops are most suitable for companies or individuals needing in-depth training with direct application to their sales process.
Whats included
- Hands-On Learning – Focuses on practical application of sales methodologies like MEDDIC and The Sales Arc Framework.
- Interactive Format – Participants engage in exercises, simulations, role-playing, and case studies.
- Customized Approach – Tailored to company needs, industry challenges, and skill gaps.
- Step-by-Step Methodology – Designed to break down complex sales strategies into actionable steps.
- Small Group Engagement – Ideal for deep discussions and one-on-one coaching.
Benefits of a Workshop
- Immediate application of skills.
- Customized feedback for specific sales challenges.
- Development of repeatable sales behaviors for long-term growth.
Expected Outcomes
- Improved sales qualification and pipeline management.
- Higher win rates due to structured methodologies.
- Increased deal sizes and reduced discounting .
Workshop Structure
A typical workshop structure may include:
- Introduction & Framework Overview – Defining the sales methodology.
- Hands-On Exercises – Role-plays, live deal analysis, or interactive simulations.
- Coaching & Feedback – Real-time guidance from facilitators.
- Breakout Sessions – Small group discussions for problem-solving.
- Q&A & Wrap-Up – Addressing challenges and setting action plans.
Duration
Workshops can span from half a day to multiple days, depending on the complexity of topics.
When broken into modules, each session can last 2–4 hours over several weeks.
Mode of Delivery & Size
In-person (preferred for role-playing and interactive exercises).
Small to medium groups (Up to 20 participants) for maximum engagement.
Seminars
Seminars by The Sales Arc are more high-level, knowledge-sharing sessions that provides insights into sales trends, strategies, and best practices. Seminars are best for companies looking to introduce new concepts, align teams, or gain industry insights.
Whats included
- Expert-Led Presentations – Delivered by sales leaders or methodology experts.
- Broad Coverage of Topics – Focused on strategic insights rather than hands-on training.
- Large Audience Format – Engages a wider group, often across different levels of sales teams.
- Thought Leadership Content – Provides industry trends, frameworks, and strategic guidance.
- Shorter Duration – Usually 1–3 hours per session.
Benefits of a Seminar
- Exposure to latest sales strategies and industry insights.
- Opportunity to hear from experts and successful sales leaders.
- Alignment of sales teams with company-wide goals.
- Networking opportunities with peers and industry leaders.
Expected Outcomes
- Better strategic sales alignment.
- Enhanced awareness of trends and innovations in sales methodologies.
- More informed decision-making for sales leaders and executives .
Seminar Structure
A typical seminar structure may include:
- Introduction & Agenda – Overview of topics covered.
- Keynote/Expert Session – Presentation on a key sales topic (e.g., sales forecasting, customer acquisition).
- Case Studies & Industry Trends – Examples of successful implementations.
- Panel Discussion or Q&A – Open session for audience interaction.
Duration
Typically 1–3 hours, depending on the number of speakers and depth of discussion.
Mode of Delivery & Size
- In-person (as part of sales summits, corporate events).
- Virtual/Webinars (live-streamed or recorded for wider accessibility).
- 20–100+ participants.