Go-To-Market (GTM) Strategy
Go-To-Market (GTM) Strategy covers the end-to-end process of bringing a product to market successfully. It addresses strategic planning for executives, operational playbooks for sales leaders, and front-line enablement for reps. Topics include market segmentation, ideal customer profiles (ICPs), pricing, messaging, and aligning sales and marketing for a successful launch.
Outsourced Sales Teams: Models, Risks and Oversight
Evaluate an outsourced sales team by scope, capability and working arrangements. Set responsibilities, reporting expectations and a process to review quality.
B2B Sales Outsourcing: Models and Partner Selection
Compare B2B sales outsourcing models and their risks. Define the work, choose a suitable partner and agree how performance and quality will be reviewed.
Choosing a B2B Demand Generation Agency
Evaluate a B2B demand generation agency by relevant experience, measurement and working arrangements. Agree the scope and how marketing will connect with sales.
Marketing Strategy for Selling a B2B Product
Build a B2B product marketing strategy around the audience, positioning and buying process. Connect channel choices with sales responsibilities and measurement.
PLG Marketing Strategy: Product Use and Sales Support
Plan a product-led growth marketing strategy around user experience and product signals. Define where sales should help and how teams will assess progress.
Go-to-Market Planning: Customers, Offer and Execution
Build a go-to-market plan around target customers, the offer and a route to market. Agree how sales and marketing will turn the choices into…
Go-to-Market Strategy: Audience, Positioning and Channels
Define a B2B go-to-market strategy through audience, positioning and channel choices. Align the teams that reach customers and deliver the offer.
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