Go-To-Market (GTM) Strategy
Go-To-Market (GTM) Strategy covers the end-to-end process of bringing a product to market successfully. It addresses strategic planning for executives, operational playbooks for sales leaders, and front-line enablement for reps. Topics include market segmentation, ideal customer profiles (ICPs), pricing, messaging, and aligning sales and marketing for a successful launch.
Digital Marketing for B2B: Planning and Measurement
Plan digital marketing for B2B around buyer questions. Connect content, campaigns and sales follow-up, and assess what each activity contributes.
B2B Influencer Campaign Management
Plan B2B influencer campaign management: choose relevant partners, agree content and sponsorship disclosures, and measure the response.
Social Media Campaign Management for B2B Teams
Plan B2B social media campaigns around the audience you need to reach and the questions they need answered. This guide covers channel selection, content…
Planning a B2B Brand Awareness Campaign
Build a B2B brand awareness campaign around a defined audience, a clear message and suitable channels. Agree how sales and marketing will assess the…
B2B Video Marketing: Content, Distribution and Metrics
Plan B2B video content for different buying questions, choose where to distribute it and assess its contribution beyond views and engagement counts.
B2B Brand Positioning: Audience, Value and Messaging
Define B2B brand positioning through audience research, competitor comparisons and a clear value proposition. Keep sales and marketing messages consistent.
B2B Brand Building: Messaging and Customer Experience
Review B2B brand building through audience needs, consistent messaging and customer experience. Consider how brand work connects with sales and marketing.
B2B Brand Awareness: Channels and Measurement
Review ways to build B2B brand awareness and choose measures that fit your audience. Consider content, distribution and how awareness connects to demand.
B2B Marketing and Sales Alignment: A Working Plan
Connect B2B marketing with sales through shared customer definitions, lead handoffs and agreed measures. Review the process and tools both teams rely on.
The B2B Marketing Mix: Applying the Seven Ps
Apply the seven Ps to a B2B marketing plan. Review the offer, price, channels and customer experience together rather than treating promotion in isolation.
Brand Trust in B2B: Credibility and Follow-Through
Consider how evidence, consistent communication and customer experience affect B2B brand trust. Review where promises and delivery need to match more closely.
B2B Marketing Funnel Stages and Buying Decisions
Review B2B marketing funnel stages, from awareness to purchase and retention. Consider where a linear funnel misses the way customers research and decide.
See how Sales43 would work for your team
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