Choose a LinkedIn Sales Navigator plan by testing the prospecting work your team needs to perform. Search, team collaboration and CRM sync are different requirements. Paying for a higher tier is useful only when its capabilities support work the team will actually do.
Start with a small set of target accounts and the roles you need to identify. Check whether LinkedIn contains useful, current information for that audience before estimating the value of a wider rollout.
Compare the published prices on the same basis
As checked on 29 September 2026, LinkedIn’s plan comparison lists these starting USD prices per licence:
- Core: $119.99 per month or $1,079.88 per year.
- Advanced: $159.99 per month or $1,799.88 per year.
- Advanced Plus: a custom quote.
The annual figures are annual charges, not monthly instalments. Confirm local pricing, taxes, offer eligibility and renewal terms. Multiply the applicable charge by the licences you need rather than mixing monthly and annual options.
Core: test the individual prospecting workflow
LinkedIn describes Core as its individual-seller plan. Use the evaluation to search for relevant people and accounts, organise the results and review alerts. Check whether the information answers a real research question rather than simply producing a large list.
For a fictional example, a seller might need to identify who is responsible for service operations at a group of manufacturers. A useful result includes relevant roles and enough context to investigate fit. A matching job title alone does not confirm purchasing authority or interest.
Advanced: check the collaboration you need
Use LinkedIn’s account-type comparison to identify the team capabilities included in Advanced. Ask the people who will use them to demonstrate a shared account-research or introduction workflow.
Check how the team avoids duplicate research and conflicting outreach. An introduction path is a possible route to a conversation, not permission to contact someone on a colleague’s behalf. Agree ownership and context before requesting an introduction.
Do not buy Advanced on the assumption that it includes full CRM sync. LinkedIn assigns that capability to Advanced Plus.
Advanced Plus: verify the CRM connection
LinkedIn describes Advanced Plus as providing full CRM sync and embedded workflows for supported CRMs. Confirm your CRM, edition and required actions against the proposed integration. A supported product name does not establish that every field or custom workflow will work as expected.
Test the specific tasks that matter: finding a matching record, adding information, reviewing an update and handling a duplicate. Identify which system owns each field and who investigates a failed sync.
Ask for the licence scope, setup responsibilities and support terms in the proposal. Avoid treating a general enterprise-plan description as a commitment to bespoke onboarding or unlimited assistance.
Keep messaging capacity separate from results
LinkedIn’s current comparison lists 50 InMail credits per month for each of the three plans. A higher tier does not provide a standard higher allocation in that published comparison.
That allowance is not a response forecast. Review whether a message is relevant and whether the recipient has a reason to engage. Respect a decision not to continue, and do not use automation that conflicts with the platform’s rules.
Evaluate a complete task before expanding access
Have users research a few suitable accounts, explain why the contacts are relevant and record a useful next action. Measure the work required and the quality of the result. Raw search volume or saved-lead counts do not establish commercial value.
Decide where findings belong in the shared sales record and who owns follow-up. If that handoff is unclear, The Sales Arc can discuss it in a discovery meeting. The tool choice should support the process rather than substitute for one.
