Insights, page 16
A practitioner library on targeting, qualification, deal progression, stakeholder work, manager coaching and methodology adoption.
Go-to-Market Strategy: Audience, Positioning and Channels
Define a B2B go-to-market strategy through audience, positioning and channel choices. Align the teams that reach customers and deliver the offer.
B2B Sales Growth: Targeting, Process and Capability
Review B2B sales growth through account selection, sales process and team capability. Use evidence from current performance to decide where to focus effort.
Key Accounts Director: Role and Responsibilities
Understand the key accounts director's responsibilities for account strategy, senior relationships and team coordination. Review the skills the role requires.
Strategic Customer Engagement: Planning and Reviews
Plan strategic customer engagement around account priorities and useful interactions. Assign responsibilities and review how the work supports the relationship.
Sales Account Management: Responsibilities and Practice
Review sales account management through relationship planning, customer needs and regular reviews. Use account records to coordinate work and track commitments.
Account Strategy: Priorities, Opportunities and Actions
Create an account strategy that connects customer priorities with realistic opportunities. Map relationships, agree actions and review the evidence.
See how Sales43 would work for your team
Request access and The Sales Arc will arrange a walkthrough.