Insights, page 3
A practitioner library on targeting, qualification, deal progression, stakeholder work, manager coaching and methodology adoption.
Marketing Pitch Examples for B2B Conversations
Compare B2B marketing pitch formats, from a problem-and-solution opening to a business case. Adapt the message to the buyer and prepare for their questions.
Cold Call Script: Opening, Questions and Next Steps
Structure a B2B cold call with a relevant opening, room to listen and a clear next step. Use practice calls to improve the script…
Sales Call Pitch: Prepare a Useful Conversation
Prepare a sales call pitch around the customer's situation. Research the account, ask questions, explain the offer and agree a suitable next action.
B2B Marketing Automation Platforms: What to Evaluate
Review how B2B marketing automation platforms support lead management and follow-up. Check CRM connections, data requirements and the work teams will own.
Sales Force Sizing Models and Capacity Planning
Compare workload, sales potential and other sales force sizing models. Use realistic capacity assumptions to assess how many salespeople the business needs.
B2B Video Marketing: Content, Distribution and Metrics
Plan B2B video content for different buying questions, choose where to distribute it and assess its contribution beyond views and engagement counts.
B2B Brand Positioning: Audience, Value and Messaging
Define B2B brand positioning through audience research, competitor comparisons and a clear value proposition. Keep sales and marketing messages consistent.
What Is a SPIFF? Planning Short-Term Sales Incentives
Understand what a SPIFF is and how to plan a short-term sales incentive. Set a clear objective, explain the rules and check for unintended…
Strategies to Improve Sales Performance
Review targeting, sales process and coaching as ways to address weak sales performance. Use the team's actual work to decide where changes are needed.
Cold Email Script: Structure and Follow-Up
Write a cold email with a relevant opening, a specific reason to talk and a manageable next step. Review follow-up timing and common outreach…
Key Account Management Training: What to Cover
Plan key account management training around account assessment, stakeholder relationships and negotiation. Connect the sessions to the team's current accounts.
Sales Quota Management: Targets, Types and Reviews
Compare revenue, volume, profit and activity quotas. Set targets using territory and capacity evidence, explain them clearly and review performance fairly.
See how Sales43 would work for your team
Request access and The Sales Arc will arrange a walkthrough.